Courvoisier Launches Limited Edition VSOP Bottle Designed by Yinka Ilori SEO Hed: Courvoisier Launches Limited Edition VSOP Bottle Designed by Yinka Ilori
Maison Courvoisier, the Most Awarded Cognac House*, proudly announces the return of British Nigerian artist Yinka Ilori as its “Ambassador of Joy,” a role created exclusively for the artist, designer and storyteller.
Ilori returns for a second year to introduce a limited-edition Courvoisier VSOP (Very Superior Old Pale) bottle design inspired by the joy of a summer’s day in Jarnac, France, the home of Courvoisier.
Internationally known for his bold, vibrant designs, Maison Courvoisier first commissioned Ilori in 2022 to lead the cognac house on a journey to honor its heritage and embrace the future. This campaign included the launch of a new Courvoisier identity centered around the French concept of “joie de vivre” – meaning to savor life’s true pleasures. Drawing inspiration from the Maison’s French roots and the essence of “joie de vivre,” Ilori created a series of immersive events that brought to life the beauty of summer in Courvoisier’s home of Jarnac, France.
“I am delighted to collaborate with Courvoisier once again in my role as ‘Ambassador of Joy,’” said Ilori.
“As an artist and designer, my work aims to spread happiness, foster togetherness, and create joyful memories – values that Courvoisier also champions. In designing this new bottle, my goal was to craft something that evokes the spirit of celebration. Whether appreciating art or relishing the flavors of Courvoisier with good company, I hope my vibrant designs inspire blissful moments and bring more joy into people’s lives.”
Ilori’s limited edition VSOP bottle is available now as a UK exclusive at luxury retailer Selfridges London and on Selfridges.com. The bottle will retail in the U.K. at £200.00. Nearly 1,000 bottles will be allocated globally with additional releases in the U.S, Canada and France to follow in October 2023.
For a signature serve, Courvoisier Gala is a recommended choice. This refreshing cocktail calls for 1.75 parts Courvoisier VSOP and 4 parts Fever-Tree Sicilian Lemon. Build all ingredients over ice in a highball glass and lightly stir. Garnish with a lemon wheel and serve.
About Maison Courvoisier
Maison Courvoisier was founded by Félix Courvoisier in 1828 in Jarnac, France. Courvoisier is the Most Awarded Cognac House* with a range of expressions that appeal to a variety of cognac preferences and lifestyles, including VS, VSOP, XO, and the ultimate expression of the House, L’Essence de Courvoisier. Based on the joyful, generous, and sophisticated house style and commitment to community and craftsmanship, Courvoisier continues to value its relationships with local artisans and winegrowers to produce its high quality, award-winning cognac portfolio. For more information about Courvoisier, please visit www.courvoisier.com.
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