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#WhiskySanta returns for 10th year with £1 million-worth of gifts to give away!

Somebody brilliantly beardy, omniscient, and partial to a dram has returned for a 10th year like a boomerang made out of tinsel and tangible joy. Yes, #WhiskySanta is back with more than £1,000,000-worth of delicious whisky, gin, rum and more to give away!

Ho ho ho! Hello again, my friends! I’m here to bring you another sackful of boozy goodies right up to the big day.

Has it really been 10 years since I was first summoned into this dimension and manifested between a desk and a battered printer in MoM Towers?! Literally incredible. And I’m jollier than ever to be here for another Christmas season – that’s job satisfaction for you.

Guess I better really push the sleigh out this year though, eh? How about a pressie with every single Master of Malt order this year? That sounds like a good start.

And what did I say I’d give away this time last year? £500k-worth of your favourite spirits? Let’s double that then, shall we?

The reindeer have perfected their barrel rolls, and I’ve officially hit play on my work boom box so I can once again listen to I Wish It Could Be Christmas Everyday by Wizzard, all day, every day right up until midday Christmas Eve when my shift at MoM Towers will end for another year. So about 16,472 times, in case you were wondering. It helps focus my supernatural gift-giving abilities, plus it’s an ice-cold jam.

‘How does this #WhiskySanta thing work?!’ you’re thinking. (Omniscience innit, a blessing and a curse.)

Well there a couple of ways, and it’s really very simple…

Place an order!

Once again, I have access to the Master of Malt checkout, only this time it’s not just lucky orders who get something, it’s all of them from now right up to Christmas! Yep, you’re all on the nice list this year!

Picture it, you’re picking up a nice bottle of Christmas Cake & Dark Chocolate & Medjool Dates & Cinnamon 8 Year Old single malt. You hit ‘Complete Order’ and… wait, what’s this? A little note from yours truly on the Order Confirmation page (like the one below) offering you something extra for free!

Whether it’s treats such as 30ml drams, 50ml miniatures, or Master of Malt Gift Vouchers up to £50 – I’ll even be picking up the tab for entire free orders! – I really do love giving a little extra at this time of year. It’s a bit like when you folk leave out a little sherry and a mince pie for me.

You’ll need to click the ‘Yes please!’ button to accept some gifts. You can, of course, choose not to accept the gift by clicking the ‘I’m okay thanks’ button, and your gift will go to someone else. I truly cannot understand why anyone would do that, to be honest, but then I also hear that some people don’t even like mince pies?!

Make a wish on social media!

I’ll also be granting wishes made through a strange and terrifying magic that you call ‘the social media’ every single day from now until Christmas Eve and, if you follow the instructions below, you may just find your Chsirstmas wish is one of them!

Have a browse of the Master of Malt website and their 15,000 or so in-stock treats, and when you see a something you love, hit one of the handy little ‘Wish’ buttons. You can then follow the links to place your own special Christmas wish on Twitter (what the gingerbread house is an ‘X’?!) or Facebook using the #WhiskySanta hashtag.

You can also make wishes on Instagram too! Check out Master of Malt’s Instagram Stories for some inspiration to screenshot either to your feed (using the #WhiskySanta hashtag), or your own Stories (being sure to tag @MasterofMalt).

Finally, I’ve been told to remind you to make sure your profiles and any posts you make are ‘Public’, or my friends at MoM won’t be able to see them. 

There’s also the not-so-small matter of Super Wishes! Additional opportunities to get your hands on some incredible bottles that I give you a heads up to wish for specifically… Watch this space!

Well that’s my next two months sorted. Let’s get started!


18+. #WhiskySanta 2022 will run from 11:00 1 Nov to 11:59 24 Dec. Like most things – even really, really cool festive things – there are some T&Cs, which you can find just below:

#WhiskySanta 2023 T&Cs

THE PROMOTER: Master of Malt (MoM) is the promoter of the #WhiskySanta campaign (#WhiskySanta). Just so you know, MoM is a trading name of Atom Supplies Limited, a company registered in England and Wales (company number 03193057) and having its registered address at Unit 1 Ton Business Park, 2-8 Morley Road, Tonbridge, Kent, TN9 1RA, UK.
THESE TERMS AND PRIVACY POLICY: By participating in any part of #WhiskySanta, you confirm that you have read, understand and agree that these terms and the MoM Privacy Policy are binding to you.  MoM reserves the right to hold void, suspend, cancel or amend any aspects of #WhiskySanta where it becomes necessary to do so. If there is any reason to believe that there has been a breach of these terms or any attempt to circumvent or to frustrate them, MoM may, in our sole discretion, exclude any person from participating in #WhiskySanta.
WHAT IS #WHISKYSANTA: Only one of the best and most awards-winning festive campaigns there is! Running up to Christmas 2023, it’s that time of the year again and #WhiskySanta will be granting an overall of over £1,000,000 worth of gifts (subject to availability, this budget limit, and these terms). #WhiskySanta consists of: (i) #WhiskySanta Gifts with Master of Malt Orders; (ii) Ask #WhiskySanta – Wishes; and (iii) Ask #WhiskySanta – Super Wishes. #WhiskySanta Gifts with Master of Malt Orders means every valid and complete order gets a gift during the promotional period! Ask #WhiskySanta Wishes are wishes granted once a day for things available on the MoM website and Ask #WhiskySanta Super Wishes are granted once per week for superer wishes.  
ELIGIBILITY: #WhiskySanta is only open to private individuals who are 18 years old or older (and of legal drinking age to purchase alcohol in their country of residence) and are residents of countries to which MoM is currently able to ship to (or in relation to orders placed for delivery to those countries to which we can ship). More information on shipping here. Ineligible entries (howsoever received) will be discarded. Employees of MoM, its parent company or any of its affiliated or associated companies and any of their immediate family are not eligible to participate in #WhiskySanta. MoM reserves the right to verify the validity of entries and entrants (including an entrant’s identity, age and place of residence) at any time and reserves the right, in its sole discretion, to disqualify any individual who, or any entry which, it believes has breached any of these terms, tampered with the entry process or engaged in any unlawful or improper conduct which may undermine the fair and proper conduct of this competition.
#WHISKYSANTA PROMOTIONAL PERIOD: #WhiskySanta will run from 11:00:01 UK time on 1 November 2023 to 11:59:59 UK time on 24 December 2023 inclusive.

#WHISKYSANTA GIFTS WITH MASTER OF MALT ORDERS: To enter, entrants must make and complete a valid purchase on within the #WhiskySanta promotional period in accordance with MoM’s normal Consumer Terms of Business. Orders placed using bank transfer as the chosen payment method, which results in a delay of payment completed outside of the #WhiskySanta promotional period, are not eligible orders or entries. Multiple entries are permitted, encouraged even!

To enter, entrants must, within the promotional period, make a wish for a product available on the MoM website or for products otherwise identified on the MoM Blog as suggested gifts for Ask #WhiskySanta. Entrants can make a wish by posting their wish on selected social media platforms – Instagram, Facebook, or X (formerly Twitter). 
For routine posts which are not Story posts, simply make a wish using the hashtag #WhiskySanta
For Instagram Story posts, you must make a wish by tagging @masterofmalt in your Story posts, hashtag #WhiskySanta is welcomed, but not essential here. 
Wishes posted only on the MoM Blog (and not also posted on the relevant social media platforms) shall not be counted. No purchase is necessary. Multiple entries are permitted, encouraged even!

WINNERS: All winners will be selected at random from all eligible entries throughout the promotional period in accordance with these terms.

#WHISKYSANTA GIFTS WITH MASTER OF MALT ORDERS: All eligible orders will be allocated a gift. You are all winners!   
ASK #WHISKYSANTA WISHES: All winners will be selected at random from all eligible entries throughout the promotional period in accordance with these terms. At least one wish (and often more!) across all selected social media platforms will be selected each day from all eligible wishes made on the previous day (in the case of Instagram Story wishes, they will be selected from all eligible wishes made in the preceding 24 hours). For wishes made on Fridays, Saturdays and Sundays (i.e. the weekends), wishes will still be selected from wishes made on the respective previous days, but the winners may be announced after the weekend on the immediately following Monday.
ASK #WHISKYSANTA SUPER WISHES: All winners will be selected at random from all eligible entries throughout the promotional period in accordance with these terms. The first super wish will be released on 6 November 2023 then granted on 10 November 2023, chosen from all eligible entries submitted between 12:00 on Monday 6 November 2023 until 23:59 on Thursday 9 November 2023. One super wish will be granted each week following the same time pattern throughout the promotional period.

THE GIFTS: All #WhiskySanta gifts are selected and supplied by MoM and are strictly non-transferable and not negotiable. No equivalent cash alternative shall be available and no items can be substituted or exchanged for any other items. MoM reserves the right to offer a substitute gift of equivalent or greater value in its absolute and sole discretion.

#WHISKYSANTA GIFTS WITH MASTER OF MALT ORDERS: All eligible orders will be allocated a gift, the gift to be allocated will be selected at random, and these gifts may be in the form of: (1) a free physical gift (most likely a 3cl dram or 5cl miniature of delicious spirit!) added to your order; or (2) a full refund (including any delivery charges) for your entire order; or (3) a MoM gift voucher up to the value of £50; or (4) a voucher code redeemable on future orders placed on MoM.  
ASK #WHISKYSANTA WISHES AND SUPER WISHES: These gifts will normally be what were wished for.


#WHISKYSANTA GIFTS WITH MASTER OF MALT ORDERS: With regards to the free physical gift, full refund, and gift voucher, you will be notified of the allocated gift on the order confirmation page and you must follow on-screen instructions to accept (or reject) the gift. If you fail to accept the gift, you will not receive an alternative gift or the equivalent cash value in respect of that winning order. With regards to voucher codes, you will be automatically assigned and sent a code digitally, no further actions are required from the winner to accept (or reject) this gift. The selection and allocation of gifts will be at MoM’s sole discretion, they will be final and no correspondence or discussion will be entered into.
ASK #WHISKYSANTA WISHES AND SUPER WISHES: We will use reasonable endeavours to announce the winners on the MoM Blog and/or relevant social media platforms the fact that such winnings are taking place. We will also make all reasonable efforts to contact each winner via direct messages on the social media platform of which the wishes were made. If the winner cannot be contacted or is not available, or has not claimed their gift within 5 days of the announcement date, we reserve the right to offer the gift to another eligible entrant.

ENTRY CONTENT: Let’s be sensible, people. By commenting on our website and on social channels which we are running #WhiskySanta on, you agree to only post comments that comply with our Acceptable Use Policy. Any post which depicts, describes, encourages, endorses or normalises the excessive consumption of alcohol, the consumption of alcohol by those under the age of 25, anti-social behaviour (including any criminal activity) or irresponsible drinking (including rapid drinking), which links the consumption of alcohol with popularity or other social success, bravado, technical skill, good fortune, the operation of vehicles or other machinery or therapeutic benefits, or which depicts the consumption of alcohol whilst potentially dangerous activities are being undertaken will be disqualified.
OWNERSHIP AND INTELLECTUAL PROPERTY RIGHTS: As between each entrant and MoM, MoM shall own all rights (including, without limitation, intellectual property rights) in any image and/or text post which is entered into #WhiskySanta. Entrants waive all moral rights in the image, video or text to which they are or become entitled under Chapter IV of the Copyright, Designs and Patents Act 1988 (or any similar right or entitlement anywhere in the world).
LIMITATION OF LIABILITY: We do not accept any responsibility for any wishes that are delayed, lost or otherwise not communicated, or which are which are incorrectly submitted using different hashtags, or did not tag the correct username/handle, or which are not publicly visible or are removed from social media for any reason before the end of #WhiskySanta, regardless of cause including, for example, as a result of any equipment failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind. Insofar as is permitted by law, MoM, its agents, employees, and/or representatives shall in no circumstances be responsible or liable to compensate any gift recipients or entrants for any loss, damage, personal injury or death whatsoever and howsoever caused, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any direct, indirect or consequential losses arising out of or in connection with or as a result of entrants participating in #WhiskySanta or the gift recipients taking up any gifts or any failure or delays in taking up the gifts, except where it is caused by the negligence of MoM, its agents, employees, and/or authorised representatives. Entrants’ statutory rights are not affected.
GENERAL: #WhiskySanta is in no way sponsored, endorsed, or administered by, or associated with Instagram, Facebook and X (formerly Twitter). These terms shall be governed by the law of England and Wales, and the parties submit to the non-exclusive jurisdiction of the courts of England and Wales.

© 2023 Master of Malt. All rights reserved.

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