Released annually, the 2023 edition artfully encapsulates the magic, drive and passion that these two proudly Mexican icons embody in their respective craft. PATRÓN will celebrate the release of this year’s Mexican Heritage Tin at the most anticipated race of the year – the inaugural Vegas race – and will be awarding a pair of lucky winners the ultimate race weekend experience with the “PATRÓN Race to Vegas Sweepstakes.”
The PATRÓN Mexican Heritage Tin visually shares the stories, traditions, and culture of Mexico through beautiful one-of-a-kind designs. This year’s eighth edition of the tin, which includes a bottle of PATRÓN Silver, features a vibrant design inspired by Checo’s life on and off the racetrack, and captures many of the things Checo feels passionate about in being Mexican.
The tin’s design combines bold line work and vibrant colors with hidden symbols and intricate themes of beauty, strength, freedom, hard work, and family. From the agave fields and dedicated jimadors to the coyotes and XOLOTL that represent Checo’s “pack,” his friends and family, the tin features symbols most important to Checo. At the center of the tin is a golden eagle that symbolizes the strength and freedom of the people in his home country, and serves as a reminder that everything he does is for the people of Mexico. Additional symbols found throughout the tin include hummingbirds which represent Checo’s competitive spirit, mariachi instruments for his favorite music, cocktails which are for his love of celebrations, and of course, his race number (#11).
“Mexico is always with me no matter where I might be in the world, so I’m excited to finally share this collaboration that I created alongside my PATRÓN familia,” said Checo Pérez, driver for the Oracle Red Bull Racing Team.
“The design and each symbol on the PATRÓN Mexican Heritage tin has special meaning to me and represents the passion and pride in Mexico that brought PATRÓN and I together. I’m so excited for the tin to hit shelves, and for my fans to have something created by me that they can pick up for themselves or loved ones this holiday season.”
“PATRÓN is proudly driven by our Mexican Heritage, so we are incredibly honored to be able to bring this unique collaboration to life with a member of our familia Checo Pérez,” shared Allie Bostwick, Senior Director, Global Communications Culture, and Brand Partnerships, PATRÓN Tequila. “Checo has been an amazing partner to work at PATRÓN, as we both are driven by passion, a tireless dedication to achieve perfection and have an enormous amount of pride for our homeland in Jalisco, Mexico. We are thrilled to be able to celebrate and share a piece of Mexico with the world through our one-of-a-kind limited-edition design with Checo that brings to life our heritage, culture and love of Mexican culture.”
The limited-edition PATRÓN Mexican Heritage Tin is available at local retailers nationwide in the U.S. and select international markets for an SRP of $59.99 while supplies last. The tin can also be purchased online via ReserveBar. Watch Checo Pérez speak to his experience creating the 2023 Mexican Heritage Tin with PATRÓN Tequila here
From hand-harvesting the highest-quality 100% Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, PATRÓN Tequila is crafted with meticulous precision and care. Though PATRÓN has grown to become one of the most recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about PATRÓN Tequilas and Liqueurs, please visit www.PATRÓNtequila.com. The perfect way to enjoy PATRÓN is responsibly.
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