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Sierra Nevada Enters Nonalcoholic Beer Space

As the no/low-alc trend continues throughout the industry, craft beer pioneer Sierra Nevada Brewing Co. has released its first-ever line of nonalcoholic brews: Trail Pass IPA and Trail Pass Golden.

Both begin hitting shelves in December 2023.  

“Our innovation brewers have been working for years to perfect a flavorful, satisfying non-alcoholic brew,” says Lesley Albright, VP of Marketing at Sierra Nevada Brewing Co. “We know that drinkers appreciate a wide variety of premium craft options to enjoy at different occasions. Trail Pass IPA and Golden are a great fit when the moment calls for a high-quality, non-alcoholic beverage that fully delivers on flavor and refreshment. We’re so pleased to be releasing this new collection of non-alcoholic offerings.” 

Trail Pass IPA uses Amarillo, Bravo, CTZ, Magnum and Cascade hops for an IPA flavor and aroma; it comes in at 35 IBU. Trail Pass Golden has a light, crisp flavor with Centennial, Cascade and Bravo hops, the company reports, with 15 IBU.

Instead of removing alcohol after the brewing process, both brews are made using a maltase negative yeast strain. They contain less than 0.5% ABV.

Both new releases hit the market with a suggested retail price of $11.99 per 6-pack of 12-oz. cans.  

To round out its nonalcoholic portfolio, Sierra Nevada is also releasing Hop Splash Citrus, a new line extension to its Hop Splash sparkling water. Hop Splash Citrus is infused with Mosaic and Simcoe hops, and real grapefruit and blood orange juice to complement the hoppy flavors and aromas, the company says. It contains zero alcohol and has a suggested retail price of $8.99 per 6-pack of 12-oz. cans.  

Trail Pass IPA, Trail Pass Golden and Hop Splash Citrus will all be available year-round, along with Hop Splash, which launched in late 2021.   

The post Sierra Nevada Enters Nonalcoholic Beer Space appeared first on Cheers.

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