“Cupcake is all about creating moments of real connection with friends and loved ones over a glass of wine, so this felt like the perfect collaboration for us,” says Helen Kurtz, CMO for Cupcake Vineyards.
“We are beyond excited to enhance the experience of enjoying the show by pairing our delicious Chardonnay with one of our favorite TV shows.”
The limited-edition bottles are inspired by the unmistakable golden goblets featured on Love Is Blind.
The bottles are available nationwide on February 1st, ahead of the Valentine’s Day season six premiere of the most talked about unscripted series.
As part of the launch of the wine, Netflix and Cupcake came together to create a collaborative campaign featuring fan favorite alumni cast members back in the pods, including Micah Lussier (Season 4), Taylor Rue (Season 5), Bartise Bowden (Season 3), and Marshall Glaze (Season 4), leading fans to suspect an all-star season was coming up, until the big reveal that this was, in fact, the launch of this fun campaign!
Through this collaboration, consumers will be able to scan the QR code under the cap of Love is Wine Chardonnay, Cupcake Vineyards, and Cupcake LightHearted still wines and enter the “Love is Wine Golden Goblet Sweepstakes” for their chance to win a golden goblet daily and a grand prize trip to a romantic resort in Playa del Carmen, Mexico that has been featured on Love Is Blind.
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