Raise the Bar at Home with Diageo’s Astral Margarita!

Diageo is shaking up the cocktail scene with the launch of the Astral Margarita, the sixth and latest offering in its popular line of ready-to-serve cocktails, The Cocktail Collection.

This news arrives on the heels of the Astral Margarita’s recent recognition at the prestigious San Francisco World Spirits Competition (2023), where it was awarded a Double Gold medal rating—an accolade achieved by very few spirits entries. The Astral Margarita now joins the ranks of the already acclaimed collection, which includes the Ketel One Espresso Martini, the Ketel One Cosmopolitan, the Bulleit Old Fashioned, the Bulleit Manhattan, and the Tanqueray Negroni.

Crafted with quality ingredients and precision, this ready-to-serve sensation captures the essence of Astral Tequila, which utilizes a traditional, time-intensive process to achieve a smooth, bright profile with bursts of citrus and notes of agave. The signature serve combines blanco tequila, zesty lime juice, and triple sec, delivering a tasty medley of agave, juicy, tart lime, tangerine, and a soft vanilla finish. Presented in a striking blue bottle adorned with stars that pay homage to its celestial name, the Astral Margarita is a true embodiment of the brand’s ethos, ‘of the stars.’

“We are committed to bringing bartender-quality cocktails straight to our consumers’ fingertips, so hosts can focus on enjoying moments with their guests, worry-free,” explained Nikhil Shah, Brand Director at Diageo.

“We are thrilled with reception of The Cocktail Collection so far, and with the margarita’s enduring appeal, it is our hope that we will reach even more cocktail enthusiasts with our newest offering.”

The Astral Margarita is available nationwide in two large sized formats: 350ml (SRP: $13.99) and 750ml (SRP: $25.99), serving four and eight cocktails per glass bottle, respectively, with an average ABV (alcohol by volume) of 20%. For more information on The Cocktail Collection, including where to purchase, visit thecocktailcollection.com or follow along @thecocktailcollection, and remember to please open, pour, and serve responsibly.

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