Founders All Day IPA Gets a New Look

Founders All Day IPA, originally launched in 2009 and today one of the leading craft beers, has undergone a rebranding.

This is the product’s first brand refresh since 2011.

Updating the look and feel of All Day — a fan-favorite which now makes up 50% of Founders’ production volume — was a two-year process.

The new branding still features design notes recognized by fans (like the Woody Wagon) while providing more color and simplicity, the company says. The rebranding hopes to create a more accessible appearance. 

This updated packaging has begun hitting shelves at retailers nationwide. The beer itself remains unchanged.

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