What to Expect at WSWA, 2025

Access LIVE 2025, taking place February 3-5 in Denver, CO, promises to be the premier event for the beverage alcohol industry.

Bringing together professionals from all sectors, it offers a dynamic platform for collaboration, learning, and exploration of the latest industry trends. In a time of uncertainty—amid evolving regulations, tariffs, and shifting consumer preferences—this event serves as a central hub for industry leaders to connect and innovate.

With engaging panel discussions, exclusive networking events, and cutting-edge product showcases, attendees will gain valuable insights and forge meaningful relationships that will shape the future of the industry. Whether you’re looking to discover new brands, stay ahead of market trends, or expand your professional network, Access LIVE 2025 promises an unforgettable experience.

Some highlights for 2025 include

1. Data Trends: Many sessions will focus on the latest trends in our industry and provide insight into what the year will hold for wine and spirits. Additionally, our SipSource analysts will be hosting demonstrations and interactive sessions live from the show floor.

2. Networking Opportunities: A core component of Access LIVE are the receptions and networking opportunities. This is the time to connect with industry professionals and peers.

3. Panel Sessions: From Wholesaler Power Hours to Trends in the Hotel Industry to Hemp Regulations, there’s a session for everyone on the LIVE Stage (located in the exhibit hall). These 20-minute sessions pack a punch, and attendees will walk away with knowledgeable information to apply to their business.

4. Content Creation: The Hub, located in the exhibit hall, offers FREE photo and video shots for brands. Pour Agency returns to shoot incredible, high-quality product video shots. This year, we are pleased to announce a new partnership for photos with The Apartment Creative Studio. They will be taking lifestyle shots of product and/or team members. New this year, we are also offering free headshots to all attendees in the exhibit hall, sponsored by UPG.

Some new or innovative product categories debuting at WSWA this year are

• New this year: Japan Product Pavilion: Discover Japanese whisky, spirits, sake, liqueurs and more. Stop by the pavilion located in the exhibit hall to network with global producers and taste exclusive offerings.

• Hemp Beverage Neighborhood: Returning in 2025, this area of the show floor will be bigger than ever before, featuring new brands and innovative products.

• Low- and No-Alcohol: With the rise of low ABV drinks, Access LIVE will feature many brands catering to this segment of the market. One special event focused on non-alcoholic drinks will take place on Tuesday at 3:00 pm on the LIVE Stage. The session, “More than a Trend: How Non-Alcoholic Wine & Spirits are Reshaping the Market,” will be followed by a tasting of 6 non-alcoholic brands!

For those interested in networking opportunities, each night of Access LIVE will conclude with a reception

Monday – Celebrate LIVE: Join for the opening reception featuring five “Star-tenders.” Enjoy creative and unique cocktails from Tiffanie Barriere, Nacho Jimenez, Christine Wiseman, and Pamela Wiznitzer. Enjoy live music, provided by Tempter’s, from rising country stars Sammy Arriaga and Rebecca Brunner.

Tuesday – TASTE: An Access LIVE classic tasting event! Highlights of TASTE include

1. Sampling of over 85 brands in one place! Find what’s new in the industry.

2. Entertainment at TASTE will be provided by the legendary Robert “Kool” Bell and DJ Mohamed Moretta. You won’t want to miss their incredible energy and unforgettable sounds!

3. Don’t miss your chance to hang with the one and only Aljamain Sterling, three-time undisputed UFC Champion (Featherweight), and sip on his amazing Funk Harbor Rum! It’s an exclusive opportunity to meet a legend and taste the rum that’s got everyone talking.

4. Swing by the Field of Dreams Whiskey Co. table to meet the founders of this top-tier whiskey: former MLB legends Drew Storen (Founder & CEO), Tyler Clippard (Co-founder), and Jerry Blevins (Co-founder)! This is a unique opportunity to chat with the pros behind the pour!

Wednesday – Ovation LIVE: Access LIVE 2025 is closing out in style with an epic set from none other than DJ Irie! His electrifying beats will have you dancing all night long. Don’t miss out—join the industry’s best as we toast to a week of exploration and celebrate the achievements of our peers! Entertainment provided by Tempter’s.

Attendees can maximize their time at Access LIVE by using the event app to plan ahead, identifying key sessions, exhibitors, and speakers of interest. Exploring the show floor and engaging with exhibitors and fellow attendees will help foster meaningful connections. Access LIVE aims to provide a deeper understanding of industry trends and innovations, offering practical insights that can be applied to business. Beyond gaining knowledge, attendees are expected to leave feeling inspired, energized, and equipped with valuable new connections and opportunities for collaboration and growth.