RNDC and Pernod Ricard Forge New Path with Market Expansion
Republic National Distributing Company (RNDC) has reaffirmed its longstanding relationship with Pernod Ricard USA (PRUSA) with a major expansion.
This announcement builds on RNDC’s April 2025 expansion of Código Tequila and TX Whiskey distribution into key U.S. markets including Indiana, Louisiana, Maryland, Montgomery County (MD), Nebraska, North Dakota, Oklahoma, South Dakota, Texas and Washington, DC. TX Whiskey also continues to be distributed in Georgia, according to the company.
Now, RNDC and PRUSA are taking the next step in their partnership by expanding into 10 new markets through the distribution of PRUSA’s GEM Spirits portfolio. Beginning September 1, 2025, RNDC will begin distribution in Alaska, Colorado, Idaho, Kentucky, Michigan, Montana, Oregon, Pennsylvania, Utah and Wyoming, according to the company, with a phased rollout continuing into October.
September 1 Launch
Mash & Mallow, Mary Dowling, Method and Madness, Ramazzotti, Aberlour, Elyx, Avión, Malfy, Ojo de Tigre, Rabbit Hole, Scapa, Smooth Ambler, Gosling, and Spot:
New markets: CO, KY, AK, OR, ID, MT, WY, UT, PA, MI
Goslings RTD Portfolio:
New markets: DC, MD, MI, ND, NE, OK, SD, TX, VA
Goslings Ginger Beer:
New markets: AK, CO, ID, KY, MI
October 1 Launch
Powers Irish, Plymouth, La Hechicera, Horse with No Name, and Ki No Bi.
New markets: CO, KY, AK, OR, ID, MT, WY, UT, PA, MI
“Pernod Ricard’s strategic clarity exemplifies our shared values,” said Bob Hendrickson, president and CEO at RNDC, in a news release. “Together, we’re not just distributing brands—we’re building momentum, shaping markets, and inspiring action. This is more than a shift in strategy—it’s a shared journey toward excellence, and RNDC is proud to be part of it.”
“Our commercial strategy is built on a simple but powerful idea: focus with intent, and partner with excellence,” added Paul Basford, chief commercial officer, Pernod Ricard USA. “We have an iconic portfolio, and this new strategy allows us to sharpen our focus while partnering with some of the most respected distributors in the industry, aligning on shared goals and unlocking all opportunities for growth.”
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