Beam Reveals Booker’s The Reserves 2025

The James B. Beam Distilling Co. and Freddie Noe, 8th generation master distiller, have announced the launch of Booker’s The Reserves 2025.

The Reserves launched last year as the first innovation to come from Booker’s Bourbon since the 30th Anniversary launch. The Reserves is an annual, limited-release series by Freddie, to commemorate his garndfather, 6th Generation Master Distiller Booker Noe, and his contributions to the bourbon world.

The 2025 batch utilizes barrels first used to age the Booker’s 30th Anniversary release, then shipped to Jalisco where the Camarena family filled them with El Tesoro’s 85th Anniversary tequila. Finally, those same agave-seasoned barrels returned to Clermont, KY, where Freddie finished a batch of Booker’s inside them.

This is the first time across the entire Beam portfolio that a product was finished in tequila barrels.

At 123.3 proof and aged eight years, ten months and eleven days, this whiskey opens with caramel, vanilla and a hint of agave on the nose, the distillery reports, before caramel, charred oak and baking spice on the palate. The finish includes agave and black pepper.

“The Reserves is something new, inspired by my granddaddy’s boundless curiosity and relentless pursuit of flavor,” Freddie says. “You see, he was never not exploring how to make even better bourbon. He always had an experiment on the go. Either spending hours around the kitchen table pondering, ‘what if we did X or Y….’ Or locking himself away at the distillery to chew on a question he needed to get to the bottom of. He’d come home eager to share the fruits of his tinkering with friends and family. Not just for us to enjoy, but to see if his experiments had paid off, or get inspiration for what he could try next time. Needless to say, we were all more than happy to be his guinea pigs. His creativity showed me how much more is possible with the whiskey we all know and love. I’m proud to carry his spirit forward and hope each release gives you a new appreciation for flavor, just a s Booker intended.”

Booker’s The Reserves 2025 is currently available for a suggested retail price of $129.99 per 750-ml. bottle.

This follows the recent releases of Knob Creek Bourbon x Rye 2025 and Booker’s Bourbon By The Pond Batch.

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