The VinePair Podcast: What Can Bev Alc Learn From Fast Food?

Alcohol isn’t the only industry enduring major dips in sales right now. Other categories are feeling the sting, including fast food. Legacy fast-food chains — such as Wendy’s, which has driven the category in the past — are facing mass closures, whereas others like Raising Canes, Taco Bell, and fast-casual Chili’s are surging. Some attribute Wendy’s recent financial downturn to hiring a CEO with no background in the restaurant business. The move begs the question: How can you understand your consumers without prior experience in your industry? As alcohol companies weather dropping sales, can they learn from the missteps at Wendy’s?

Today on the “VinePair Podcast,” Adam, Joanna, and Zach chat about how crucial understanding your audience is for brand success. In what ways can wine, beer, and spirits companies better understand their consumers? How can they leverage their executives to be powerful marketing tools?

Zach is drinking: Ashes & Diamonds Blanc No. 1
Joanna is drinking: Burdock Brewery “Double Ducks” Double IPA
Adam is drinking: Redbreast 12 Year Old Irish Whiskey

Watch on YouTube

Listen Online

Listen on Apple Podcasts
Listen on Spotify

The article The VinePair Podcast: What Can Bev Alc Learn From Fast Food? appeared first on VinePair.