Nowadays Unveils Extra Light THC Beverage, Advocacy Initiative

THC drinks pioneer Nowadays has announced Nowadays Extra Light, a beverage with 0.4 mg THC and 5 mg CBD per serving. The company designed this product to maintain compliance under potential federal changes and to reach consumers interested in THC beverages.

Nowadays Extra Light will use the same flavors as the company’s THC canned cocktails: Tropical, Berry, Spicy Lime and Citrus. The product comes in 12-oz. cans.

The company plans a phased launch in late summer to early fall 2026. The product rolls out in four-packs with a suggested retail price of $17.99.

Nowadays expects distribution to expand from 26 states to approximately 40 states with the introduction of Extra Light.

The company believes that the combination of 0.4 mg THC and 5 mg CBD targets consumers who have not used higher-dose THC beverages. This is also meant to position the product for multiple servings per occasion.

Extra Light does not replace existing products. The company says it will continue to produce 2 mg, 5 mg and 10 mg formats and maintain distribution efforts and retail engagement.

Nowadays also announced Sip For Progress, an initiative supporting hemp-derived THC beverages. The initiative will direct $1 from each Extra Light four-pack to lobbying efforts opposing a hemp ban.

Sip For Progress will launch on June 1, 2026 at sipforprogress.com.

Nowadays will continue its existing product lines while pursuing distribution expansion and category advocacy. The company will continue lobbying, investment activity and consumer and retailer engagement.

This follows the release of Nowadays Black Cherry THC beverage.

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