The Flavor Feed: Strawberry

It’s officially strawberry season. And not just in the produce aisle—March through June is peak season for strawberry consumption, too.*

Which means there’s no better time to start layering those sweet-tart, sun-ripened flavors into your menu!

That’s where Island Oasis® comes in. Instead of ordering cases of fresh strawberries, hulling them, and puréeing batch after batch for service, you can crack open a carton of Island Oasis® Strawberry Beverage Mix and get right to pouring. Because it’s made with real strawberries, it delivers that juicy, just-picked strawberry flavor again and again, with no extra prep required.

Fun Fact: Strawberries bring more to the table than bright flavor and beautiful color. One cup has just 55 calories and comes with vitamin C, fiber, potassium, flavonoids (bioactive compounds), and antioxidants.

So, where to start? Pretty much anywhere you want to—in addition to being liked or loved by 92% of consumers who’ve tried it (Datassential, 2026), strawberry is one of those rare flavors that works in just about every direction. It can go bright and refreshing with basil or mint in a spritz or cooler, turn rich and indulgent with dark chocolate in a dessert-style Martini, bring a little kick with ginger or jalapeño in a Mule or Margarita, or even lean savory with balsamic in a shrub or sparkling zero-proof serve.

Or start right here and now with this bright and bubbly Strawberry Citrus Fizz.

*International Fresh Produce Association, 2024

Welcome to The Flavor Feed, your go-to column for the latest buzz in the world of spirits, cocktails, and all things flavor-packed. Whether it’s uncovering bold new trends, spotlighting standout ingredients, or diving into expert tips, we’re here to keep your palate inspired and your creativity flowing. Let’s explore what’s shaking, stirring, and mixing in the industry this month!

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