The VinePair Podcast: Does 818 Tequila Unlock Younger Drinkers for Sazerac?

Earlier this week, news broke that Sazerac invested in Kendall Jenner’s 818 Tequila, a move that will add the trendy tequila brand to Sazerac’s well-established sales and distribution networks. Of the brands it owns entirely, the Louisville, Ky.-based company’s tequila portfolio is quite thin: Only four name-brand tequilas are under the Sazerac umbrella.

Other than BuzzBallz — undoubtedly a go-to for Gen Z — Sazerac’s portfolio doesn’t have much reach with younger consumers. Since 818 is a company that appeals to that very audience, Sazerac’s investment looks to be a smart pickup.

Today on the “VinePair Podcast,” Joanna and Zach discuss what Sazerac’s investment in 818 Tequila could mean for both companies; how the spirits conglomerate will broaden the reach of the affordable, youth-oriented brand; and if Sazerac’s involvement will turn away the younger cohort that 818 currently appeals to.

Zach is reading: Pittsburgh Is Aggressively Courting Cocktail Enthusiasts. Will Other Secondary Markets Follow?
Joanna is reading: Canada Dumped U.S. Alcohol Amid Tariff Turmoil. Here’s What Canadians Are Drinking Now Instead.

Watch on YouTube

Listen Online

Listen on Apple Podcasts
Listen on Spotify

The article The VinePair Podcast: Does 818 Tequila Unlock Younger Drinkers for Sazerac? appeared first on VinePair.