Johnson Brothers Deepens Partnership with Brown-Forman

Johnson Brothers is expanding its partnership with Brown-Forman Corp. through the Johnson Brothers Collective. Effective June 1, Brown-Forman will join Johnson Brothers Collective across eight control states: Idaho, Iowa, Montana, North Carolina, Oregon, Utah, West Virginia and Wyoming.

This expansion builds on the strong foundation between the two organizations and reflects a shared commitment to delivering best-in-class execution in control markets, where coordination, partnership, and local expertise are critical to success.

 The Johnson Brothers Collective is a stand-alone brokerage model purpose-built for control states, delivering strong early results and positive feedback from supplier partners and state liquor control boards since launching in 2025. The model continues to gain momentum as Johnson Brothers builds toward a best-in-class platform for control-state execution.

The addition of Brown-Forman further strengthens the Johnson Brothers Collective’s growing portfolio and underscores the value of a disciplined, execution-driven approach in these highly regulated environments.

Johnson Brothers also announced an expanded partnership with J. Lohr Vineyards & Wines, one of California’s most respected and enduring family-owned wineries. Effective June 1, Johnson Brothers will represent the J. Lohr portfolio across Indiana, Nebraska, North Dakota, and South Dakota, joining existing collaborations in North Carolina and West Virginia.

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