Sovereign Brands and Southern Glazer’s Expand Partnership

Global wine and spirits company Sovereign Brands announced the expansion of its U.S. distribution partnership with Southern Glazer’s Wine & Spirits. Under the new agreement, the Sovereign Brands portfolio will be distributed by Southern Glazer’s network in 23 additional markets, including Arizona, Florida, Kentucky, Louisiana, Oklahoma, South Carolina, Texas and others, bringing the total representation to 37 U.S. markets.  
 
“We’ve always placed a priority on partnering with distributors who share our ambition and commitment to building brands,” said Brian Berish, chief operating officer of Sovereign Brands. “Given the longstanding relationship between our family and Southern Glazer’s, this chapter feels full circle. By expanding our footprint with Southern Glazer’s, we are deepening our ability to unlock new opportunities for growth in support of our long-term objectives.”   

“We’re pleased to expand our highly valued relationship with Sovereign Brands and look forward to leveraging our best-in-class sales, marketing and operational programming to drive sustainable growth across their dynamic portfolio,” said Gene Sullivan, chief sales & marketing officer of Southern Glazer’s. 

The post Sovereign Brands and Southern Glazer’s Expand Partnership appeared first on Beverage Information Group.