Ritual Zero Proof Launches RTD Canned Cocktails

Ritual Zero Proof has entered the ready-to-drink category with a new line of canned non-alcoholic cocktails.

The lineup includes Margarita, G&T and Spritz expressions. Ritual based the products on its existing zero-proof spirits portfolio, including Agave Spirit Alternative, Gin Alternative and Aperitif Alternative.

The products come in single-serve carbonated cans.

The company said the launch responds to demand for non-alcoholic beverages in convenient formats ahead of the summer season. Ritual plans to make the RTDs a permanent part of its portfolio.

Margarita features citrus and agave flavors. G&T includes juniper, coriander, angelica root and lime zest. Spritz contains citrus, floral, spice and herbal notes.

“As more consumers embrace moderation without stepping away from social drinking, the expectation for non-alcoholic options has shifted from ‘available’ to ‘exceptional,’” says Megan Hurtuk. “Ritual was built on the idea that you shouldn’t have to compromise on flavor or experience, and this launch brings that same standard to the ready-to-drink shelf, delivering cocktail-quality options in the moments where convenience matters most.”

Ritual Zero Proof said the products target consumers who moderate alcohol consumption or choose non-alcoholic options in social settings.

The RTDs are now available at select U.S. retailers and through the company’s website for a suggested retail price of $13.99 per four-pack.

Ritual Zero Proof was acquired by Diageo in 2024.

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