Lily Pond Group Adds Four Walls Irish American Whiskey

Beverage alcohol incubator Lily Pond Group has announced Four Walls Irish American Whiskey as its newest official brand partner. The partnership further expands LPG’s growing portfolio of brands rooted in authenticity, storytelling and cultural connection.

Founded by actors Rob Mac, Charlie Day, and Glenn Howerton of the sitcom, It’s Always Sunny in Philadelphia, Four Walls Irish American Whiskey is a celebration of the bar, and the good times that happen within its four walls, the company says. The brand embraces its Irish American identity through both its story and its liquid: a blend of Irish whiskey and American rye.

Lily Pond Group, founded by Jesse Bongiovi, co-founder of Hampton Water Rosé, partners with visionary founders to build the next wave of culturally resonant lifestyle companies. In addition to Hampton Water and Four Walls, Lily Pond Group includes Five Springs Infused Bourbon and Mezcal Mezul.

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