Women Leading Spirits Presents New Identity and NY Rum Fest 2026
Previously Women Leading Rum & Spirits, Women Leading Spirits (WLS) just launched a new name and visual identity, alongside the announcement of its official program for the New York Rum Festival & Conference 2026.
WLS’s transition from Women Leading Rum & Spirits to Women Leading Spirits responds to the organization’s natural growth, according to the organization. While rum remains a core pillar, its community, training programs and international partnerships now span the full spectrum of spirits. The new name and visual identity—developed in collaboration with Studio Guild, 2nd place winner at the Dieline Awards in New York—represent a more global, contemporary and versatile platform.
“This change reflects who we are today and where we are headed,” said Larissa Arjona, president and co‑founder of WLS, in a news release.
Studio Guild’s CEO, Trish Dunstone, added: “Designing this new identity has been an honor. Women Leading Spirits represents the future of the industry.”
NY Rum Fest 2026
WLS will also be participating in New York Rum Fest 2026, where it will host two exclusive seminars and the festival’s official Welcome Cocktail, according to the organization.
Seminar 1: Artemisia Private Barrel: The Art of Unifying Multiple Distilleries into One Blend (Barge 166 Selection) | June 5th, 2026 — 2:30 PM. Women Leading Spirits will open its agenda with Artemisia Private Barrel. The session will outline the integration of diverse profiles—Planteray XO, Abuelo 12, Tepuy Destino, Botran 18, Arehucas 12, Barceló Imperial, Bacardí Diez and Millonario XO.
Speakers:
Larissa Arjona, president and co‑founder, Women Leading Spirits; Export Marketing Manager, Ron Abuelo
Alexandre Gabriel, master blender and CEO, Maison Ferrand
Welcome Cocktail: Hosted by Women Leading Spirits | June 5th, 2026 — 7:00 PM | (RSVP Only)
Women Leading Spirits will host the festival’s official Welcome Cocktail, according to the organization, a gathering for producers, ambassadors, brand leaders and industry professionals.
Seminar 2: The Unknown Frontier: Meet the First Angels — Become Part of the Angel’s Share | June 6th, 2026 — 3:45 PM | Metropolitan Pavilion. The session explores how a young spirit begins to define its identity, inviting the audience to symbolically step into the Angel’s Share.
Speakers:
Larissa Arjona, president and co‑founder, Women Leading Spirits; export marketing manager, Ron Abuelo
Alexandre Gabriel, master blender and CEO, Maison Ferrand
Otto Flores, global head of ambassadors, Ron Barceló
Daniel Fábrega, vice president, Ron Abuelo
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