Mitra9 Launches Limited-Edition Neon Berry Functional Seltzer

Mitra9 has introduced Neon Berry, a limited-edition functional seltzer aimed at consumers engaged in activities such as gaming, streaming and content creation.

The product features a berry flavor profile and a neon purple can design that differs from the company’s standard packaging.

According to Mitra9, Neon Berry targets consumers seeking focus and engagement during extended digital and creative activities. The launch marks an expansion of the company’s functional beverage portfolio into limited-run products tied to specific consumer interests and cultural trends.

“Neon Berry represents our entry into digital-first culture,” said Dallas Vasquez, CEO of Mitra9. “It’s built for immersive moments where focus, creativity, and energy come together.”

The company said Neon Berry will be available exclusively through online sales for a limited time.

Neon Berry joins Mitra9’s existing lineup of functional seltzers. Mitra9 said its beverages are formulated to support mood, clarity and performance through plant-based ingredients.

The release reflects continued product development within the functional beverage category as brands seek to connect with consumers through targeted occasions and lifestyle-focused offerings.

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