The VinePair Podcast: Can You Make World-Class Wine Without Drinking It?

Many winemakers around the world aspire to make world-class wines. Yet the wines that are regarded as such have never been more expensive or difficult to source. So, can you make great wine if you almost never get to drink it?

Today on the “VinePair Podcast,” Adam, Joanna, and Zach debate whether winemakers can understand the capability of their product if they don’t know what the absolute pinnacle of the category tastes like.

Zach is reading: How Social Media Propelled the ‘Cult’ Wine World Into Absurdity
Joanna is reading: Wine Is Swinging for the Fences With Sports Advertising — Is It Working?
Adam is reading: One Tequila Brand Has an Official World Cup Bottle. The Others Have Pricey Knock-Offs

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