The VinePair Podcast: Do Drinks Dupes Make Sense?

Today on the “VinePair Podcast,” Adam and Joanna discuss whether companies that are making obvious dupes of popular drinks are being smart or just trying to cash in on a trend. Can you copy and become more premium? Does it matter if the packaging is nearly identical? Does it matter what part of the drinks space you’re in?

Joanna is drinking: Foradori Teroldego
Adam is drinking: Martini at Horse Inn