The VinePair Podcast: Can Wine Build a Bridge From RTDs to Bottles?

In the wake of the recently released “Sauvy B” from Trinchero Family Wine and Spirits and famed winemaker Joel Gott, Adam, Joanna, and Zach discuss whether wine-based RTDs, particularly those that proclaim their wine affiliations proudly, can serve as a bridge from RTDs to wine for younger drinkers. Will loving a Sauvignon Blanc-based canned spritz eventually convince someone to order a glass of wine at a restaurant, or pick up a bottle to have at home?

Zach is reading: Half of All Napa Vineyards Lost Money Last Year. How Are the Other Wineries Surviving?
Joanna is reading: Exclusive: Trinchero Releases ‘Sauvy B,’ a Wine Spritzer With Added Electrolytes
Adam is reading: California and Burgundy Gave Chardonnay a Reputation. Can Oregon Break Through?

Watch on YouTube

Listen Online

Listen on Apple Podcasts
Listen on Spotify

The article The VinePair Podcast: Can Wine Build a Bridge From RTDs to Bottles? appeared first on VinePair.