AriZona Launches 10% ABV Double Hard Line

AriZona Beverages has launched Double Hard, a new extension of its AriZona Hard portfolio, featuring 10% ABV and the brand’s oversized can format.

The line debuts in two flavors: Green Tea and Watermelon Dragonfruit Juice Cocktail. AriZona will sell the products as single-serve cans with a suggested retail price of $2.49 each.

Double Hard is meant to expand the company’s presence in the hard tea segment by pairing AriZona’s established flavor profiles with a higher-ABV offering.

“Consumers are increasingly looking for beverages that offer bold flavor, refreshment and convenience,” said Spencer Vultaggio, Chief Marketing Officer. “With Double Hard, we’re bringing the AriZona experience into a bigger, bolder format that delivers 10% ABV, great taste and the value our consumers expect from the brand.”

AriZona will launch Double Hard in select markets including Arizona, Nevada, New York, Chicago, Florida and Texas.

Double Hardis available in Green Tea, and Watermelon Dragonfruit Juice Cocktail.

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