The VinePair Podcast: Wine Loves to Talk Tradition. Should It?

The wine industry has long relied on tradition: traditions surrounding producers, regions, drinking occasions, and how to market wine. But do those stories still matter to consumers? Do they get people excited about wine, or do they serve as barriers that estrange some people from the category? Adam and Zach discuss all that and more in this week’s episode of the “VinePair Podcast.”

Zach is reading: We Asked 12 Bartenders: What’s the Most Exciting International City to Drink in Right Now?
Adam is reading: How the Upper East Side Became New York City’s Last Bastion for Craft Beer

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