Espolòn Tequila Introduces 200-ml. Blanco, Reposado Bottles

Espolòn Tequila has introduced 200-ml. bottles of its Blanco and Reposado expressions, as smaller-format spirits gain attention across the beverage alcohol industry.

The new bottles are designed to provide consumers with a smaller option for occasions including travel, entertaining, gifting and trial. Each 200-ml. bottle provides enough tequila for three margaritas.

The new format follows Espolòn’s recent marketing efforts around the concept of smaller sizes. Earlier this year, the brand launched its “Give Short a Shot” campaign during Short King Week, using the idea of “short” to promote the message that bottle size does not determine product quality.

The launch also gives retailers another package size to merchandise within the tequila category. Smaller spirits formats can provide consumers with a lower-commitment purchase option while giving retailers additional ways to present established brands.

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