The Brand Collective Relaunches Żubrówka Vodka in the U.S.

The Brand Collective has relaunched Żubrówka Vodka in the U.S. under a long-term agreement with Poland’s Maspex Group, which appointed the Miami-based company as the brand’s exclusive U.S. importer and marketer.

The relaunch will focus on expanding distribution and building awareness among U.S. bartenders, retailers and consumers. Żubrówka ranks as the world’s fourth-largest vodka brand by volume, according to the company, citing IMPACT Databank and IWSR data. The brand is available in more than 80 countries.

“Żubrówka is an extraordinary brand with nearly 600 years of history, a distinctive identity and a loyal following around the world,” said Daniel Olech, co-founder and co-CEO of The Brand Collective. “But in the U.S., there’s still a tremendous amount of room to grow. Żubrówka already has the scale and recognition of a major global brand, but it also offers something genuinely different. We think that gives us a real opportunity here.”

The U.S. portfolio includes Żubrówka Bison Grass, the brand’s signature expression, and Żubrówka Biała, a clear vodka. Bison Grass uses an extract made from bison grass that grows in Poland’s Białowieża Forest. The vodka has notes of vanilla and spiced apple, according to the company, and each bottle contains a blade of bison grass.

The brand promotes the Tatanka cocktail, which combines Żubrówka Bison Grass with fresh apple juice and cinnamon.

Żubrówka Biała uses winter rye grain and Polish spring water and undergoes seven distillations. The brand identifies it as a top-selling vodka in Poland.

Żubrówka Bison Grass currently has distribution in 37 U.S. states and comes in 750-ml. and 1-L bottles. Żubrówka Biała comes in 200-ml., 750-ml., 1-L and 1.75-L bottles.

Maspex Group acquired Żubrówka in 2022, returning the brand to Polish ownership. The company operates in the food and beverage sector across Central and Eastern Europe.

“Żubrówka is an important part of what we’re building at The Brand Collective,” Olech said. “We’re looking for brands that have real credibility and a strong story, and Żubrówka certainly fits that profile.”

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