The VinePair Podcast: Drinks Marketing Needs to Target Where People Actually Consume

This episode of The VinePair Podcast is brought to you by The Italian Trade Agency. On October 26 and 27, Vinitaly.USA will debut in New York City at Manhattan’s Pier 36. The event will feature around 300 Italian wine exhibitors, tastings, masterclasses and connections that matter. Visit vinitalyusa.com to register today.

Today on the “VinePair Podcast,” Adam, Joanna, and Zach respond to a recent Royal Bank of Canada report that indicates some of the changing ways that alcohol is consumed and discovered. At-home, social drinking occasions remain appealing to consumers across a range of demographics, while people abandon on-premise drinking when budgets get squeezed. Why are drinks brands struggling to market to those more intimate drinking occasions?

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This Episode of “The VinePair Podcast” is brought to you by ITA.

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