Jameson Whiskey Rocks St. Patrick’s Eve from Coast to Coast

St. Patrick’s Eve was epic when Jameson took over Times Square on Saturday, March 16.

The Jameson Whiskey St. Patrick’s Eve celebration in New York City was co-hosted by Jost and Che and featured a special DJ performance by Pee. Wee aka Anderson Paak, plus DJ sounds by Jus Ske. Guests experienced a first-of-its-kind ‘rock drop’ a Jameson version of the famous Times Square ball drop at 8 p.m. (aka midnight in Ireland) to mark the occasion, live from the party.

Jameson Irish Whiskey is one of the first brands to ever drop the Times Square Ball to celebrate a new holiday. To further spread the St. Patrick’s Eve spirit from coast-to-coast, Jameson also lit up the exterior of Sphere in Las Vegas, known as the Exosphere in Jameson green; wrap the ferries and water taxis in the dyed-green Chicago River and a complete digital takeover at L.A. Live all marking the new holiday. The rock drop live streamed on JamesonSPE.com for those 21+ and for those in NYC Jameson also hosted a St. Patrick’s Eve kick-off in Times Square Plaza between 43rd and 44th.

St. Patrick’s Eve brought the brand’s ‘Must be a Jameson’ campaign to life by creating a world that connects likeminded people who choose to see the green side of things. Nothing brings people together more than a good holiday and because every Eve celebration has top-notch hosts, Jameson has tapped comedians Colin Jost and Michael Che to help everyone ring in St. Patrick’s Eve.

Celebrity talent, influencers, industry, and VIPs gathered at Beast & Butterflies in Times Square at M Social hotel for an all-out green themed celebration. Leap Year stole what would have been the first proper Saturday St. Patrick’s Day in years, so Jameson declared a new unofficial holiday on Saturday, March 16 – St. Patrick’s Eve.

The night kicked off with sounds by DJ Jus Ske, a flow of themed appetizers and Jameson Irish Whiskey signature cocktails, plus their new Jameson RTD Orange Spritz.

Notable guests at the Jameson St. Patrick’s Eve bash included Michael Che, Colin Jost, DJ Pee .Wee aka Anderson .Paak, Maxwell (music artist), DJ Jus Ske, Odelya Halevi (Law & Order), Lukas Gage (White Lotus/YOU), Leila George (Animal Kingdom), Ben Robson (Animal Kingdom), Jasper Polish (Animal Kingdom), Emily Alyn Lind (GhostBusters/Gossip Girl), Camille Kostek (Sports Illustrated Supermodel), Chiara Aurelia (Netflix Fear Street), Carl Radke (Summer House), Luca Bella Facinelli, Mackenzie Dipman (Love Island), Kailyn Shepherd (model), Brad Kearns (Vanderpump), Christian Cooke, Comedian Mike Young, Wass Stevens, Keeley Hazel, Sofia Franklyn, Comedian Ryan Reiss, Naz Perez, Danielle Carolan, Charity Lawson (Bachelorette), Dotun Olubeko, Nancy Rodrigues, Pierper James, Sofi Ibrahim, Garvey Alexander, Val Greenberg, Comedian Kyle Gordon, Sergio Farias, Omar Torres (Manifest), Arthur Landon, Ridhima Kalani, Rachel Hamel, Luke Hawksworth, Thatcher Shultz, and many more, who gathered at Beast & Butterflies at the M Social Times Square for an all-out celebration rocking their finest green-themed attire and the limited edition Jameson bomber jackets.