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Celebrate Galentine’s Day with Becca Tilley, Tanya Rad and Absolut Vodka Cran RTD

The range, created using the highest quality premium vodka from Absolut with real cranberry juice from Ocean Spray—a first-ever licensing deal for Ocean Spray in the spirits category—includes Vodka Cranberry, Vodka Cran-Grape, Vodka Cran-Pineapple and Vodka Cran-Raspberry.

“Absolut Vodka and Ocean Spray Cranberry Juice have long been enjoyed together at bars and in homes across the country,” said Natalie Accari, Vice President, RTD & Convenience North America, Pernod Ricard USA.

“We’re pleased to bring this beloved classic cocktail from two powerhouse brands to our consumers in a convenient new format.”

Available just in time for the season of love and friendship and to celebrate the launch of the new Vodka Cran™ RTD, Absolut is releasing a limited-edition Galentine’s Day kit for easy hosting with friends.

As seen with pop culture personalities Becca Tilley and Tanya Rad, the best friends enjoy the essentials for a perfect night-in over their favorite Vodka Cran cocktail, exclusively designed can accessories and gift card for takeout or snacks.

“We’re excited to work with Absolut to bring this iconic cocktail to consumers,” shares Monisha Dabek, Chief Commercial Officer and General Manager, USA at Ocean Spray. “Ocean Spray has had a long history with the cocktail and is often credited with introducing the drink in the 1940s as a marketing tactic to showcase the variety of cranberry juice pairings. We love how far it has come in its nearly 80-year history and are excited to see renewed consumer excitement with the new ready-to-drink.”

To learn more, click here and follow @absolutus.

The post Celebrate Galentine’s Day with Becca Tilley, Tanya Rad and Absolut Vodka Cran RTD appeared first on Chilled Magazine.

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