Tom Holland’s BERO Introduces N/A Shandy Line
BERO, the alcohol-free beer brand co-founded by Tom Holland, just launched its first-ever shandy line, a limited-edition seasonal release. This new beverage is crafted with 30% BERO Kingston Golden Pils and 70% lemonade, and is layered with additions of real fruit flavors.
Launching in a new 12oz can format, the release introduces four limited-time flavors, including Daybreak Shandy: Lemon Lime, Golden Hour Shandy: Grapefruit, Sunset Shandy: Elderflower and Midnight Shandy: Blackberry Yuzu.
“BERO is focused on delivering amazing flavor to meet the modern palette with premium at its core,” said John Herman, co-founder & CEO of BERO, in a news release. “We have heard from our community that they love our beer styles but this shandy represents an opportunity to introduce our brand to new and different consumers. Still brewed with premium non-alcoholic beer as its foundation but layering on incredible fruit flavors that make this the perfect summertime beverage. We think our core will love it but this opens up the opportunity for non-beer drinkers alike as well.”
“To be honest, I created the BERO Shandy for Z. She’s never been a beer drinker, so I wanted to bring something new to the table that she could enjoy,” added Tom Holland. “I’ve always loved shandies, so exploring that style with BERO felt like the perfect next step.”
Pre-sale for the limited-edition BERO Shandy begins June 1 exclusively at berobrewing.com for Club BERO members, according to the brand, followed by a full online rollout starting June 8.
Beginning June 14, Target will become the first national retailer to bring the Shandy to shelves nationwide, according to the brand, ahead of launching at many additional retailers and on-premise accounts on July 1. Wider national availability in July will include Total Wine, Sprouts, Gelsons, BevMo, Fresh Market, Hyvee, Avenue Sky Lounge and Peak With Priceless, HEI Hotels & Resorts (The Stoneleigh, The Sun Rose, and The Revere + more), Thompson Hotels and many others.
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