Lake Hour Expands into Texas with Reyes Beverage Group

Spirits-based ready-to-drink (RTD) cocktail brand Lake Hour has entered Texas through a distribution agreement with Capital Reyes Distributing, part of Reyes Beverage Group. The partnership brings Lake Hour to select Austin-area retail and on-premise accounts, marking its latest step in a measured national expansion.

For Reyes Beverage Group, Lake Hour adds a premium, real-spirits option to a fast-growing RTD portfolio. The distributor has expanded aggressively in the spirits and ready-to-drink category in recent years, adding brands such as High Noon across its national network. Under the agreement, Capital Reyes will carry Lake Hour’s full lineup throughout its Texas territory.

Co-founded in 2023 by actor Wyatt Russell and film producer Rich Peete, Lake Hour occupies a unique space between mass-market, malt-based RTDs and premium-priced craft cocktails, the company says. Made with real vodka or authentic blanco tequila and real juice, the gluten-free portfolio spans Vodka Seltzers, Tequila Seltzers, and Vodka Iced Teas, with flavors including Peach Jasmine, Rosemary Yuzu, Watermelon Cucumber, Earl Grey Tea, Green Tea, Raspberry Tea, and Blackberry Tea.

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