The VinePair Podcast: Can Campari Strike Spritz Gold Again?

Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss the Campari Group’s latest foray into the U.S. spritz market: Sarti Rosa. Can this new aperitivo further expand their hold on the spritz category? Why do they think this mixture of flavors (blood orange, mango, and passionfruit) and color (pink) are right for the U.S. market? Is launching a spritz in September kind of weird?

Zach is reading: As Climate Change Shifts Harvest Earlier, Winemakers Face a New Set of Challenges Beyond the Vineyard
Joanna is watching: The Great American Wine Tour
Adam is reading: Does Hospitality Suffer When a Top Cocktail Bar Goes All-in on Reservations?

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